A Last-Minute Call Taught Me More About Self-Worth Than I Expected
- Don Juan Ibitayo

- Dec 12, 2025
- 2 min read

Every now and then, running a creative business teaches you a lesson you didn’t plan for. This week, mine came through a phone call—one that lasted less than ten seconds.
No greeting. No name. No context.
Just:
“Hey, are you available to shoot now before 2 p.m.?”
Mind you—it was already around noon. That means in this person’s mind, I was supposed to:
Drop everything I was doing
Rush to the studio
Prepare for an unknown project
Work with unknown expectations
All within two hours
And the moment I said “No, I’m not available”—they hung up.
At first, I sat with it. That feeling where your brain wants to say,“Dang, should I have just taken it?”But instantly, my gut checked me:
Absolutely not.
Why This Moment Mattered More Than the Call Itself
This wasn’t about the shoot. It wasn’t even about the caller.
This was about value—my time, my boundaries, my standards.
If I had said yes, I wouldn’t just be accepting a booking. I’d be accepting:
Disorganization
Disrespect of my time
Lack of communication
A mindset that I should be on-demand like a vending machine
And when you allow that once, you silently tell yourself—and your business—“My time isn’t worth protecting.”
That’s how creatives burn out. That’s how resentment builds. That’s how you end up losing your love for the craft.
Stand for Something or Fall for Everything
I had to remind myself:
Every time you say yes to something that violates your boundaries, you say no to something that protects your peace.
That call was a test. Not a test of availability—a test of self-respect.
And honestly? I’m glad it happened.
Because it reaffirmed a truth every creative, entrepreneur, and freelancer needs to hear:
✔ Your time is valuable
✔ Your process matters
✔ Your boundaries are not negotiable
If someone can’t respect that, they’re not your client.
Gratitude in Unexpected Places
I don’t know who that caller was.I don’t know their situation—maybe it really was last-minute chaos.
But here’s what I do know:
Thank you.
Thank you for reminding me that protecting my time is not rude—it’s responsible. Thank you for proving that not every opportunity deserves access. Thank you for helping me solidify a boundary I needed to reinforce.
And truly—I hope they found the photographer that fit what they were looking for.Because it just wasn’t me. Not at that price, not at that notice, and not at the expense of my peace.
Final Thought
If you’re a creative reading this:
Stop letting urgency override your worth. Stop letting strangers rush your process. Stop treating your time like it’s disposable.
Your gift is valuable. Your schedule is valid. Your boundaries are power.
Protect all three.
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